How to increase studio profitability

Business owners must continuously find new ways to attract members and revenue. Here’s one way you can increase profitability.

Losing money
Every penny counts to be profitable.

Safety procedures for sanitizing facilities have never been more important. People do not realize regular disinfecting spray or wipes are not enough to truly clean their mat.

Germs
Eliminate germs while finding a new revenue stream to become profitable.

A mat is a perfect incubator for many of our skin infections. Mats have contagions lurking on them including strep, flesh-eating strep (yikes!), and a variety of staph, including Methicillin-resistant Staphylococcus aureus (MRSA). These do not go away with just sprays or wipes. When they hang out, they can cause real problems. 

Feel safe, more effective than cleaning supplies

While members and staff may have previously considered mat sprays or wipes as sufficient sanitation measures, heightened concerns have led to higher expectations for how to keep their mats free of harmful germs. Providing the most effective and convenient method of cleaning a mat can be an important element in retaining and expanding your clientele while making staff feel safer.

The MatFresher mat cleaning machine is a game-changer! MatFresher will kill bacteria, viruses, and fungi, removing the guesswork from sanitization keeping your members safe and clean. Plus it happens in under 30 seconds.

MatFresher is the perfect partner for your business and your staff. Returning staff may have concerns about safety and sanitation. The MatFresher cleaning technology will help you re-opening at scale while giving staff peace-of-mind and confidence in safety.

MatFresher also provides added value as a revenue-driver for your gym and studios. More effective than DIY yoga soaps or harsh antimicrobial chemicals, MatFresher is an encouragement to attend class in person and then EARNS YOU NEW REVENUE with each check-in. MatFresher creates a new residual revenue stream for your business.

Compare how MatFresher saves money
Save money with MatFresher and feel confidently clean

How MatFresher works for gyms and studios:

  1. Schedule an introduction Simply schedule a call with one of our yogi’s to learn more about MatFresher and to request machines for your studio today.
  2. Get MatFresher Once you sign up to be a MatFresher studio, we will coordinate a convenient delivery time for your studio. Roll it in, plug it in and turn it on.
  3. Clean with MatFresher With the MatFresher installed in your gym or studio, your students and staff can use it for mat washes before and after class.

MatFresher can increase profitability by providing a new income stream for your studio during COVID. This will bring peace-of-mind to your members. The machine does not cost you anything, so you can focus on increasing your bottom line. Contact us to schedule a free demo today.

What Do You Mean, “Healthy, Clean and Green?”

The Need For Change

Now more than ever, sanitization is the top priority for gyms and studios. Hygiene is at the forefront of every employee’s and member’s mind. You are not alone in considering extensive measures to ensure safety and peace of mind for your clientele. Recent surveys indicate that students are not sure when they will feel secure returning to a live studio class. With this in mind, there is no room for returning to the previous methods of studio or yoga mat sanitization. Proactively promoting innovative, healthy, clean, and green cleaning practices is vital to retaining customers and growing check-ins.

The Old Way

manually cleaning yoga mat - not healthy, clean and green

Not long ago, mat cleaning was little more than a quick wipe down of a yoga mat after class – often not much more effective than shifting sweat from one place to another. As students made small talk or discussed plans for the upcoming week with a class instructor, one side of a mat typically received a haphazard cleaning, while the other side remained dirty. Even with the best intentions, any clean areas of the mat could inadvertently touch those that were still germ-ridden, and any hope of a completely sanitized mat was lost.

Whether your studio has tasked staff members with cleaning studio-owned mats or previously allowed members to bring and clean their own, the sanitization of equipment is only as effective as the effort made in doing so, and even then, effectively leaves safety up to chance.

The Problems 
Cleaning wipes

Along with providing sanitizer and masks to staff or students, your studio will undoubtedly stock mat cleaning sprays and wipes. While these measures may sound reassuring to members, there are three key problems at hand.

  1. The most powerful mat cleaning products only fulfill their purpose if utilized thoroughly, and, even then, mat bacteria may linger. After precious time spent cleaning, it’s unfortunate that germs are still clinging to your yoga and exercise mats.
  2. With wipes, sprays and mat cleaning equipment in high demand, these products will become more difficult to find and, as a result, create higher expenses for your studio. Also, with the expectation for memberships to drop due to current events, additional overhead costs are not ideal. Relying on the unpredictable availability of these supplies does not secure peace of mind among staff and studio members.
  3. Along with the precarious supply chain, exercise mat cleaners present a significant green problem. As more yoga mat wipes and sprays are utilized, the wipes and plastic containers find their way to landfills. One way to solve this challenge is to create a DIY yoga mat cleaner and recycle your bottles. While this may seemingly slow the issue of waste, many advertised methods of DIY cleaning solutions can still contain chemicals that are harsh on an exercise mat. Store-bought cleaning solutions contain chemicals that are unhealthy for close contact by humans and can damage a mat over time.

A Comprehensive Solution

rolled yoga mats

Understanding the negative effects of current yoga mat washing products and methods helps identify a healthy, clean and green solution for your studio. What if there was a system that ensures less waste, more convenience, high efficacy in killing bacteria, more health benefits, and provides a revenue-boost? What may sound too good to be true can be found in MatFresher technology.

While a plethora of products aimed at capitalizing on recent events are now available, MatFresher has been under development for nearly two years, proactively aiming to solve the sanitization problems that few previously noticed. From day one, MatFresher’s objective has been to transform the way studios and their members clean their mats. No longer must safety rely on students or staff understanding how to clean a mat properly. MatFresher provides peace of mind by cleaning mats quickly with an 99.99% effective germ killing all-natural solution. Also, MatFresher generates meaningful new revenue for your studio.

What’s Next For Your Studio

This is a turning point within the exercise industry and society as a whole. Why should your studio rely on cleaning chemicals that are not healthy for the environment, your staff and students, your yoga mats, your time, or your cleaning budget? With MatFresher, your studio community can feel confident practicing together safely with sanitized mats. Studios will enact new safety measures that limit a member’s time within the studio between classes. MatFresher provides an effective, fast and convenient way for mat washing that doesn’t disturb the flow of classes.

Never has there been as much pressure or responsibility on studio owners to get sanitization right. Let MatFresher lift the cleanliness burden cleanliness by creating a healthy, clean and green studio environment.  Learn more about the revolutionary yoga mat cleaning machine.