yoga studios Archives

What Does it Take to be the Best Yoga Teacher

Yoga is growing in the United States. There are more than 6,000 studios currently offering classes. Most owners dedicate more than half of their space to the yoga practice. And, there are more than 300 million yoga practitioners worldwide with estimates that 62 million Americans participate in some type of yoga workout. Yoga teachers make an impact on every student.

Great Yoga Teachers

But what does it take to be a great yoga teacher? The same as being a great teacher generally…and more! Students are drawn to their teacher’s passion. Therefore, yoga teachers who are passionate about their practice have a lasting impact on their students’ lives. They believe in the power of yoga to heal, refresh and restore – both, physically and emotionally. The best yogis share the impact yoga has had on them personally and they are truly dedicated to educating and inspiring their students. Being prepared for classes and understanding that students are at different stages in their practice and abilities are other key attributes. It is not enough to recite the Sanskrit poses, the best teachers guide others to their full potential and physical limits.

A Yoga teacher needs to be:

Authentic
Caring
Sincere
Empathic
Empowering
Passionate

The perception of a yoga studio is a reflection of the experience they have with their instructors. In order to build a successful studio, owners should understand their teachers’ communication style, method of instruction, and encourage relationships with students.

Yoga students

Cleaning during COVID

Instructors have always helped to keep the studio clean. However during COVID times, extra steps are needed to keep students safe. It takes extra time. Mat cleaning, floor cleaning, and sanitizing equipment are among the best-practices for studios. Foggers help germs from spreading. New ventilation systems and fans keep air circulating to dissipate harmful particles in the air. Also, to make yoga mat cleaning more effective, MatFresher machines are available.

Yoga student

MatFresher Yoga mat cleaning machine

In yoga, students typically bring their own mats. This brings germs from the outside to every class. Spray bottles and wipes are pretty ineffective, expensive, and chemical-based. The best way to detox a mat is with MatFresher. MatFresher’s unique 3 step process cleans both sides by brushing away hair, dirt, and debris, applying powerful UVC germicidal light to kill up to 99.99% of the bacteria, viruses, and fungi, and applying an essential oil spritz to make the mat smell great.

As a yoga teacher, you care about each and every student. Help them make the best of their yoga experience, stay healthy and keep their mats sanitized and clean after every class. Be the leader and contact MatFresher to create new rituals.

How to increase studio profitability

Posted on by MatFresher

Business owners must continuously find new ways to attract members and revenue. Here’s one way you can increase profitability.

Losing money — Every penny counts to be profitable.

Safety procedures for sanitizing facilities have never been more important. People do not realize regular disinfecting spray or wipes are not enough to truly clean their mat.

Germs — Eliminate germs while finding a new revenue stream to become profitable.

A mat is a perfect incubator for many of our skin infections. Mats have contagions lurking on them including strep, flesh-eating strep (yikes!), and a variety of staph, including Methicillin-resistant Staphylococcus aureus (MRSA). These do not go away with just sprays or wipes. When they hang out, they can cause real problems.

Feel safe, more effective than cleaning supplies

While members and staff may have previously considered mat sprays or wipes as sufficient sanitation measures, heightened concerns have led to higher expectations for how to keep their mats free of harmful germs. Providing the most effective and convenient method of cleaning a mat can be an important element in retaining and expanding your clientele while making staff feel safer.

The MatFresher mat cleaning machine is a game-changer! MatFresher will kill bacteria, viruses, and fungi, removing the guesswork from sanitization keeping your members safe and clean. Plus it happens in under 30 seconds.

MatFresher is the perfect partner for your business and your staff. Returning staff may have concerns about safety and sanitation. The MatFresher cleaning technology will help you re-opening at scale while giving staff peace-of-mind and confidence in safety.

MatFresher also provides added value as a revenue-driver for your gym and studios. More effective than DIY yoga soaps or harsh antimicrobial chemicals, MatFresher is an encouragement to attend class in person and then EARNS YOU NEW REVENUE with each check-in. MatFresher creates a new residual revenue stream for your business.

Compare how MatFresher saves money — Save money with MatFresher and feel confidently clean

How MatFresher works for gyms and studios:

Schedule an introduction Simply schedule a call with one of our yogi’s to learn more about MatFresher and to request machines for your studio today.
Get MatFresher Once you sign up to be a MatFresher studio, we will coordinate a convenient delivery time for your studio. Roll it in, plug it in and turn it on.
Clean with MatFresher With the MatFresher installed in your gym or studio, your students and staff can use it for mat washes before and after class.

MatFresher can increase profitability by providing a new income stream for your studio during COVID. This will bring peace-of-mind to your members. The machine does not cost you anything, so you can focus on increasing your bottom line. Contact us to schedule a free demo today.

Boost Your Revenue or Bust

Posted on by MatFresher

The cost of cleaning

As studios and gyms reopen their doors to students and staff, all eyes are on the cleaning measures required to bring peace of mind for all involved. With new levels of cleanliness comes heightened cost for owners/operators. Purchasing cases of wipes and disinfectant sprays is not cheap, particularly now that demand is higher than ever. Added to this, studios incur the cost of disposable masks for staff and infrared thermometers to comply with regulations. No one knows when these measures will be relaxed. Your studio needs to explore ways to boost your revenue.

Not only are there higher cost implications for your gym or studio, safety measures cost your employees more time. As you clean more diligently prior to classes and spend additional time between classes sanitizing, those additional hours clocked are adding to the cost of more cleaning supplies. A hidden cost is the staff time lost on other important activities that don’t get done because of the additional time needed for cleaning, checking temperatures, and following guidelines properly.

The good news (and yes, there is good news) is that it doesn’t have to be this way. What if new cleaning protocols could boost your revenue rather than add to expenses? That’s what we’ve done with MatFresher, the only multi-sanitizing mat cleaning machine.

New expectations

A recent survey by ClassPass indicates that some gym members expect rates to be reduced. They want lower pricing because demand decreased and their safety concerns increased.

As you know, when prices decline in one area, revenue must increase in other areas to balance your ROI impact. Studios and exercise centers should determine a course of action that makes up the deficit for pricing decreases.

Time is Money

Social distancing means fewer students in each class and fewer classes on the schedule. Some studios may opt to continue offering virtual classes for expanding capacity, but how do you ensure that your revenue increases at a time of reduced capacity? While time between classes is increased for cleaning and to reduce contact between those arriving and leaving, fewer classes means lost profits. Your exercise center deserves an opportunity to increase profitability at a time when many members hope for lower fees.

Staff will spend more time disinfecting the studio and equipment between classes, and students will spend less time in the gym before and after class. Now needed is a method of cleaning yoga mats that is quick and effective in order to maintain the flow. More than fast, mat cleaning needs to be thorough and meet safety guidelines.

The MatFresher mat cleaning machine cleans an exercise mat in about 30 seconds, destroying up to 99.99% of harmful pathogens. MatFresher enables your staff and members to practice and clean efficiently – all resulting in a more safely sanitized mat than personal disinfecting would. On top of being the most effective machine of its kind, MatFresher generates new revenue for studios and gyms. MatFresher costs your facility nothing, and your students pay individual for each mat wash. Comparable to a vending machine, you benefit monetarily from those who benefit from a safe and convenient mat cleaning solution inside your walls.

Providing Value

Becoming a MatFresher studio shows students and staff that you take sanitization seriously. It’s a smart way to stand out among other studios and gyms. Some members may look for a location with lower membership fees. However, knowing that you provide peace of mind through strong disinfectant measures may prevent them from doing so.

While saving money on cleaning supplies and machines, you’ll also save your team and students time and energy. If a machine could alleviate some of the revenue and expense challenges currently at play and boost your revenue, at no cost to your studio or exercise center, why not jump at the opportunity? Learn how MatFresher can help you increase revenue today by contacting us.